Jonathan Whistman Guest Columnist and Strategic Partner of Kinsey Management Closing is the culmination of all the time and resources your sales reps invest in
In sales, the competition to find and win over the most skillful sellers is as consequential a priority as any. The revenue-producing power of the most capable salespeople can fuel entire sales forces and companies to the next level. To locate, engage, and hire more of those hard-to-find game-changers, hiring managers and recruiters must be keenly perceptive and compete with other potential employers for top candidates’ attention.
Sales hiring continues to evolve thanks to new emerging technologies such as predictive analytics that can predict and quantify actual sales performance pre-hire. Historically, individual sales leaders had to rely on gut feel and intuition in order to understand what traits and attributes contributed to selling success on their teams. With modern tools now combining both new and well-proven technologies, sales leaders and recruiters can move away from generalized lists of what makes a successful salesperson to a hyper-localized, job and company-specific list of the attributes driving sales success. When combined with data insights, a company can now predict pre-hire exactly how someone will perform.
This is a great blog by our friend Dr. Greg Barnett. In an attempt to create better, more inclusive hiring practices, we want to share his ideas regarding bias in the hiring process. Understanding the Primacy and Regency Effects (and using great HRTech like PerceptionPredict), will help hire better, find talent, and grow revenues. ~Brandon Kinsey