Dysfunction is often about an absence of trust, or an avoidance of accountability. To prevent dysfunction in teams, you need an understanding of the “where” and the “why,” in addition to the more obvious “who.”
You may be telling your employees your strategy, but are they understanding?
Market discipline starts at the top: the leadership team must define the mission (why do customers buy from us versus the competition), vision (what needs to be done to deliver the value proposition), and strategic intent of the organization. Only then can processes, infrastructure, and assets be aligned.
Sales hiring continues to evolve thanks to new emerging technologies such as predictive analytics that can predict and quantify actual sales performance pre-hire. Historically, individual sales leaders had to rely on gut feel and intuition in order to understand what traits and attributes contributed to selling success on their teams. With modern tools now combining both new and well-proven technologies, sales leaders and recruiters can move away from generalized lists of what makes a successful salesperson to a hyper-localized, job and company-specific list of the attributes driving sales success. When combined with data insights, a company can now predict pre-hire exactly how someone will perform.
