In her groundbreaking study led by Harvard and Salesforce during the pandemic, famed innovation expert Linda Hill asked 1,700 executives: 97% said that their companies would not remain competitive unless they embarked on a digital transformation.
In this perfect storm, executives are challenged to follow a clear strategic path: should they continue to contain cost at the expense of new products? Should they pivot to address new demand, without knowing if it will evaporate when things return to normal? How can they move in-person customer service excellence online?
Changes in demand have triggered changes in work. Retail jobs in malls are replaced by warehousing jobs in Amazon facilities. In the Economist, McKinsey think-tank researcher Susan Lund said in January, “Firms are not just going back pre-pandemic, but completely re-imagining how they work.”
Execution is the sum of all the activities performed by your employees. In order to achieve your long-term goals, you need to be doing the right work.
