When you make employees realize how they can each contribute to your goals, when you paint them a future that looks better than the present, you give them an extra boost.
Execution is the sum of all the activities performed by your employees. In order to achieve your long-term goals, you need to be doing the right work.
Market discipline starts at the top: the leadership team must define the mission (why do customers buy from us versus the competition), vision (what needs to be done to deliver the value proposition), and strategic intent of the organization. Only then can processes, infrastructure, and assets be aligned.