In a recession, stopping the leakage must become priority #1, because the bottom line must be protected at all costs as revenue growth stalls and other sources of financing dry up.
Why does the vast majority of companies fail to meet their goals and grow? The single biggest factor to determine whether the strategy will be successful is obvious: the entire company must be aware of the strategy.
When you make employees realize how they can each contribute to your goals, when you paint them a future that looks better than the present, you give them an extra boost.
Execution is the sum of all the activities performed by your employees. In order to achieve your long-term goals, you need to be doing the right work.
