Identifying and tracking the right sales productivity metrics for your team is a key strategy for consistent growth and profitability.
While the best sales managers understand there are valid extenuating circumstances for poor performance, all too often, the reasons reps fall back on to explain their sales numbers veer into ‘bad excuse’ territory.
Sales productivity derives from complex interactions between many different factors around deals, conversion rates, and lifetime value. Sales productivity should be measured – and measured accurately. Here we look at the most important metrics you should use to measure your team’s sales productivity.
In sales, the competition to find and win over the most skillful sellers is as consequential a priority as any. The revenue-producing power of the most capable salespeople can fuel entire sales forces and companies to the next level. To locate, engage, and hire more of those hard-to-find game-changers, hiring managers and recruiters must be keenly perceptive and compete with other potential employers for top candidates’ attention.
