Execution, especially when crisis calls for rapid adaptation, is all about people. Quickly pivoting to a new strategy? It’s on the employees. Finding creative ways to operate despite shortages? It’s on the employees. Staying focused on what matters despite uncertainty? It’s on the employees.
Assembling that Avengers-level team can be daunting. All-star talent is hard to come by. Even if you do have superheroes you can call upon, those personalities may fail to gel as a cohesive whole.
Why does the vast majority of companies fail to meet their goals and grow? The single biggest factor to determine whether the strategy will be successful is obvious: the entire company must be aware of the strategy.
If your company underwent drastic changes in its strategy or operating model during the past 2 years, you are not alone. Back in 2020, garment companies started to produce face masks, and appliance manufacturers churned out respirators. Not every CEO made such dramatic shifts in their operations, but many of us needed to re-orient our goals and execution to survive and thrive. In addition, some sectors have experienced fundamental shifts accelerated by the pandemic and are most likely permanent. For example, mall operators have seen a radical shift in consumer behavior relative to in-person shopping; car manufacturers are facing a
