A candidate profile keeps the hiring process objective by defining the perfect candidate. It also helps you establish consistently measurable criteria. The candidate profile isn’t just there to help create a job description, though. Everything from the messaging in the job ad to the specific questions in the interview process should be informed by that unique candidate profile.
Poor, biased hiring selections due to vague ‘intuition’ and face-value likeability are an unimaginable waste of time and money. All other efforts are in vain when a company suffers from subpar job performance and high turnover. The solution is relying on objective assessments, sound logic, and reasoning to reliably find and appoint genuinely distinguished, suitable people.
“In a crisis, metrics suddenly become a rare and precious commodity. Under pressure and faced with greater uncertainty, executives need data to manage risk; without the right metrics, they are forced to make decisions based on incomplete information.”
Sales productivity derives from complex interactions between many different factors around deals, conversion rates, and lifetime value. Sales productivity should be measured – and measured accurately. Here we look at the most important metrics you should use to measure your team’s sales productivity.
