When you make employees realize how they can each contribute to your goals, when you paint them a future that looks better than the present, you give them an extra boost.
In her groundbreaking study led by Harvard and Salesforce during the pandemic, famed innovation expert Linda Hill asked 1,700 executives: 97% said that their companies would not remain competitive unless they embarked on a digital transformation.
The key is not to determine great values and behaviors; it is to determine the right ones, those which will translate your business goals into the daily actions of your employees, those that will inch you closer to your goal.
In this perfect storm, executives are challenged to follow a clear strategic path: should they continue to contain cost at the expense of new products? Should they pivot to address new demand, without knowing if it will evaporate when things return to normal? How can they move in-person customer service excellence online?